Born on March 5, 1934, Daniel Kahneman is an American psychologist who is of Israeli descent. He was awarded the 2002 Nobel Memorial Prize in Economic Sciences and is well-known for his research on hedonic psychology and behavioral finance.

Along with Amos Tversky and others, Kahneman created Prospect theory (Kahneman & Tversky, 1979) and provided a cognitive foundation for typical human errors utilizing heuristics and biases (Kahneman & Tversky, 1973, Kahneman, Slovic, & Tversky, 1982). He received the 2002 Nobel Prize in Economics in recognition of his contributions to prospect theory. He is currently an emeritus professor of psychology in the psychology department at Princeton University.

Daniel Kahneman Quotes

01. “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Daniel Kahneman

02. “Nothing in life is as important as you think it is, while you are thinking about it”
― Daniel Kahneman

03. “Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
― Daniel Kahneman

04. “If you care about being thought credible and intelligent, do not use complex language where simpler language will do.”
― Daniel Kahneman

05. “Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
― Daniel Kahneman

06. “The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
― Daniel Kahneman

07. “The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.”
― Daniel Kahneman

08. “Money does not buy you happiness, but lack of money certainly buys you misery.”
― Daniel Kahneman

09. “Odd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”
― Daniel Kahneman

10. “This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Daniel Kahneman

11. “We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.”
― Daniel Kahneman

12. “we can be blind to the obvious, and we are also blind to our blindness.”
― Daniel Kahneman

13. “The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.”
― Daniel Kahneman

14. “The easiest way to increase happiness is to control your use of time. Can you find more time to do the things you enjoy doing?”
― Daniel Kahneman

15. “A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
― Daniel Kahneman

16. “The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”
― Daniel Kahneman

17. “You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.”
― Daniel Kahneman

18. “The illusion that we understand the past fosters overconfidence in our ability to predict the future.”
― Daniel Kahneman

19. “Familiarity breeds liking.”
― Daniel Kahneman

20. “Nothing in life is as important as you think it is when you are thinking about it.”
― Daniel Kahneman

21. “The test of learning psychology is whether your understanding of situations you encounter has changed, not whether you have learned a new fact.”
― Daniel Kahneman

22. “acquisition of skills requires a regular environment, an adequate opportunity to practice, and rapid and unequivocal feedback about the correctness of thoughts and actions.”
― Daniel Kahneman

23. “Because we tend to be nice to other people when they please us and nasty when they do not, we are statistically punished for being nice and rewarded for being nasty.”
― Daniel Kahneman

24. “A person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.”
― Daniel Kahneman

25. “The premise of this book is that it is easier to recognize other people’s mistakes than our own.”
― Daniel Kahneman

26. “We are prone to blame decision makers for good decisions that worked out badly and to give them too little credit for successful moves that appear obvious only after the fact.”
― Daniel Kahneman

27. “Experts who acknowledge the full extent of their ignorance may expect to be replaced by more confident competitors, who are better able to gain the trust of clients. An unbiased appreciation of uncertainty is a cornerstone of rationality—but it is not what people and organizations want.”
― Daniel Kahneman

28. “when people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.”
― Daniel Kahneman

30. “a stable relationship requires that good interactions outnumber bad interactions by at least 5 to 1.”
― Daniel Kahneman

31. “higher income is associated with a reduced ability to enjoy the small pleasures of life.”
― Daniel Kahneman

32. “Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.”
― Daniel Kahneman

33. “Jonathan Haidt said in another context, “The emotional tail wags the rational dog.”
― Daniel Kahneman

34. “Remember this rule: intuition cannot be trusted in the absence of stable regularities in the environment.”
― Daniel Kahneman

35. “To derive the most useful information from multiple sources of evidence, you should always try to make these sources independent of each other.”
― Daniel Kahneman

36. “You can do several things at once, but only if they are easy and undemanding.”
― Daniel Kahneman

37. “The worse the consequence, the greater the hindsight bias.”
― Daniel Kahneman

38. “Nothing in life is as important as you think it is when you are thinking of it.”
― Daniel Kahneman

39. “To be useful, your beliefs should be constrained by the logic of probability.”
― Daniel Kahneman

40. “We are far too willing to reject the belief that much of what we see in life is random.”
― Daniel Kahneman

41. “if you have had to force yourself to do something, you are less willing or less able to exert self-control when the next challenge comes around. The phenomenon has been named ego depletion.”
― Daniel Kahneman

42. “it is much easier to strive for perfection when you are never bored.”
― Daniel Kahneman

43. “If you were allowed one wish for your child, seriously consider wishing him or her optimism.”
― Daniel Kahneman

44. “The most effortful forms of slow thinking are those that require you to think fast.”
― Daniel Kahneman

45. “Those who avoid the sin of intellectual sloth could be called “engaged.” They are more alert, more intellectually active, less willing to be satisfied with superficially attractive answers, more skeptical about their intuitions.”
― Daniel Kahneman

46. “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
― Daniel Kahneman

47. “Highly intelligent women tend to marry men who are less intelligent than they are.”
― Daniel Kahneman

48. “Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”
― Daniel Kahneman

49. “In a state of flow, however, maintaining focused attention on these absorbing activities requires no exertion of self-control, thereby freeing resources to be directed to the task at hand.”
― Daniel Kahneman

50. “The evidence of priming studies suggests that reminding people of their mortality increases the appeal of authoritarian ideas, which may become reassuring in the context of the terror of death.”
― Daniel Kahneman

51. “As cognitive scientists have emphasized in recent years, cognition is embodied; you think with your body, not only with your brain.”
― Daniel Kahneman

52. “We know that people can maintain an unshakable faith in any proposition, however absurd, when they are sustained by a community of like-minded believers”
― Daniel Kahneman

53. “An inability to be guided by a “healthy fear” of bad consequences is a disastrous flaw.”
― Daniel Kahneman

54. “In essence, the optimistic style involves taking credit for successes but little blame for failures.”
― Daniel Kahneman

55. “The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.”
― Daniel Kahneman

56. “A divorce is like a symphony with a screeching sound at the end—the fact that it ended badly does not mean it was all bad.”
― Daniel Kahneman

57. “A compelling narrative fosters an illusion of inevitability.”
― Daniel Kahneman

58. “luck plays a large role in every story of success; it is almost always easy to identify a small change in the story that would have turned a remarkable achievement into a mediocre outcome.”
― Daniel Kahneman

59. “declarations of high confidence mainly tell you that an individual has constructed a coherent story in his mind, not necessarily that the story is true.”
― Daniel Kahneman

60. “Bad emotions, bad parents, and bad feedback have more impact than good ones, and bad information is processed more thoroughly than good. The”
― Daniel Kahneman

61. “You have no compelling moral intuitions to guide you in solving that problem. Your moral feelings are attached to frames, to descriptions of reality rather than to reality itself.”
― Daniel Kahneman

62. “Do we still remember the question we are trying to answer? Or have we substituted an easier one?”
― Daniel Kahneman

63. “Jumping to conclusions is a safer sport in the world of our imagination than it is in reality.”
― Daniel Kahneman

64. “People who are cognitively busy are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations.”
― Daniel Kahneman

65. “To understand error in judgment, we must understand both bias and noise.”
― Daniel Kahneman

66. “wherever there is judgment, there is noise—and more of it than you think.”
― Daniel Kahneman

67. “the pupil of the eye as a window to the soul.”
― Daniel Kahneman

68. “Evaluating people as attractive or not is a basic assessment. You do that automatically whether or not you want to, and it influences you.”
― Daniel Kahneman

69. “The idea that large historical events are determined by luck is profoundly shocking, although it is demonstrably true.”
― Daniel Kahneman

70. “The expectation of intelligent gossip is a powerful motive for serious self-criticism, more powerful than New Year resolutions to improve one’s decision making at work and at home.”
― Daniel Kahneman

71. “There’s a lot of randomness in the decisions that people make.”
― Daniel Kahneman

72. “Experienced radiologists who evaluate chest X-rays as “normal” or “abnormal” contradict themselves 20% of the time when they see the same picture on separate occasions.”
― Daniel Kahneman

73. “A stupid decision that works out well becomes a brilliant decision in hindsight.”
― Daniel Kahneman

74. “Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
― Daniel Kahneman

75. “you know far less about yourself than you feel you do.”
― Daniel Kahneman

76. “You know you have made a theoretical advance when you can no longer reconstruct why you failed for so long to see the obvious.”
― Daniel Kahneman

77. “System 1 is radically insensitive to both the quality and the quantity of the information that gives rise to impressions and intuitions.”
― Daniel Kahneman

78. “A story is about significant events and memorable moments, not about time passing.”
― Daniel Kahneman

79. “I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”
― Daniel Kahneman

80. “Ultimately, a richer language is essential to the skill of constructive criticism.”
― Daniel Kahneman

81. “intuition cannot be trusted in the absence of stable regularities in the environment.”
― Daniel Kahneman

82. “A recurrent theme of this book is that luck plays a large role in every story of success;”
― Daniel Kahneman

83. “Loss aversion is a powerful conservative force that favors minimal changes from the status quo”
― Daniel Kahneman

84. “creativity is associative memory that works exceptionally well.”
― Daniel Kahneman

85. “There is at least one source of occasion noise that we have all noticed: mood.”
― Daniel Kahneman

86. “The experiments showed further that the mean filial regression towards mediocrity was directly proportional to the parental deviation from it.”
― Daniel Kahneman

87. “The deeper truth is that there is nothing to explain.”
― Daniel Kahneman

88. “couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.”
― Daniel Kahneman

89. “Bias and noise—systematic deviation and random scatter—are different components of error.”
― Daniel Kahneman

90. “Life is often more complex than the stories we like to tell about it.”
― Daniel Kahneman

91. “Too much concern about how well one is doing in a task sometimes disrupts performance by loading short-term memory with pointless anxious thoughts”
― Daniel Kahneman

100. “Even statisticians were not good intuitive statisticians.”
― Daniel Kahneman

101. “Maintaining one’s vigilance against biases is a chore—but the chance to avoid a costly mistake is sometimes worth the effort.”
― Daniel Kahneman

102. “Our mind has a useful capability to focus spontaneously on whatever is odd, different, or unusual.”
― Daniel Kahneman

103. “focusing illusion, which can be described in a single sentence: Nothing in life is as important as you think it is when you are thinking about it.”
― Daniel Kahneman

104. “The illusion that one has understood the past feeds the further illusion that one can predict and control the future.”
― Daniel Kahneman

105. “The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects.”
― Daniel Kahneman

106. “frequency of lovemaking minus frequency of quarrels”
― Daniel Kahneman

107. “Researchers who pick too small a sample leave themselves at the mercy of sampling luck.”
― Daniel Kahneman

108. “Why be concerned with gossip? Because it is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.”
― Daniel Kahneman

109. “Because it is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own. Questioning what we believe and want is difficult at the”
― Daniel Kahneman

110. “We were sufficiently similar to understand each other easily, and sufficiently different to surprise each other. We”
― Daniel Kahneman

111. “Conflict between an automatic reaction and an intention to control it is common in our lives.”
― Daniel Kahneman

112. “Not all illusions are visual. There are illusions of thought, which we call cognitive illusions.”
― Daniel Kahneman

113. “The classic experiment I describe next shows that people will not draw from base-rate information an inference that conflicts with other beliefs. It also supports the uncomfortable conclusion that teaching psychology is mostly a waste of time.”
― Daniel Kahneman

114. “Taleb suggests that we humans constantly fool ourselves by constructing flimsy accounts of the past and believing they are true.”
― Daniel Kahneman

115. “And we cannot suppress the powerful intuition that what makes sense in hindsight today was predictable yesterday.”
― Daniel Kahneman

116. “Causally, noise is nowhere; statistically, it is everywhere.”
― Daniel Kahneman

117. “Claims for correct intuitions in an unpredictable situation are self-delusional at best, sometimes worse.”
― Daniel Kahneman

118. “What you see is all there is”
― Daniel Kahneman

119. “The observed regression to the mean cannot be more interesting or more explainable than the imperfect correlation.”
― Daniel Kahneman

120. “regression to the mean has an explanation but does not have a cause.”
― Daniel Kahneman

121. “Caring for people often takes the form of concern for the quality of their stories, not for their feelings.”
― Daniel Kahneman

122. “One of the significant discoveries of cognitive psychologists in recent decades is that switching from one task to another is effortful, especially under time pressure.”
― Daniel Kahneman

123. “The goal of venture capitalists is to call the extreme cases correctly, even at the cost of overestimating the prospects of many other ventures.”
― Daniel Kahneman

124. “My experience is that I can think while strolling but cannot engage in mental work that imposes a heavy load on short-term memory.”
― Daniel Kahneman

125. “Whether professionals have a chance to develop intuitive expertise depends essentially on the quality and speed of feedback, as well as on sufficient opportunity to practice.”
― Daniel Kahneman

126. “We are often confident even when we are wrong, and an objective observer is more likely to detect our errors than we are.”
― Daniel Kahneman

127. “Intuitive predictions need to be corrected because they are not regressive and therefore are biased.”
― Daniel Kahneman

128. “Whenever we can replace human judgment by a formula, we should at least consider it.”
― Daniel Kahneman

129. “as the psychologist Jonathan Haidt said in another context, “The emotional tail wags the rational dog.”
― Daniel Kahneman

130. “Of course, we and our animal cousins are quickly alerted to signs of opportunities to mate or to feed, and advertisers design billboards accordingly.”
― Daniel Kahneman

131. “Organizations that take the word of overconfident experts can expect costly consequences.”
― Daniel Kahneman

132. “The pleasure we found in working together made us exceptionally patient; it is much easier to strive for perfection when you are never bored.”
― Daniel Kahneman

133. “You just like winning and dislike losing—and you almost certainly dislike losing more than you like winning.”
― Daniel Kahneman

134. “Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed. Memory”
― Daniel Kahneman

135. “Little repetition is needed for learning.”
― Daniel Kahneman

136. “It is difficult to accept changes for the worse.”
― Daniel Kahneman

137. “message, unless it is immediately rejected as a lie, will have the same effect on the associative system regardless of its reliability.”
― Daniel Kahneman

138. “it is hard to agree with reality if you cannot agree with yourself.”
― Daniel Kahneman

139. “the pupils are sensitive indicators of mental effort—they dilate substantially when people multiply two-digit numbers,”
― Daniel Kahneman

140. “The technical definition of heuristic is a simple procedure that helps find adequate, though often imperfect, answers to difficult questions. The”
― Daniel Kahneman

141. “To think clearly about the future, we need to clean up the language that we use in labeling the beliefs we had in the past.”
― Daniel Kahneman

142. “On the other hand, a good mood makes us more likely to accept our first impressions as true without challenging them.”
― Daniel Kahneman

143. “Put your ideas in verse if you can; they will be more likely to be taken as truth.”
― Daniel Kahneman

144. “It is wrong to blame anyone for failing to forecast accurately in an unpredictable world. However, it seems fair to blame professionals for believing they can succeed in an impossible task. Claims”
― Daniel Kahneman

145. “Why did you stop working just now?” The answer from inside the lab was often, “How did you know?” to which we would reply, “We have a window to your soul.”
― Daniel Kahneman

146. “Noise is mostly a by-product of our uniqueness, of our “judgment personality.”
― Daniel Kahneman

147. “How many animals of each kind did Moses take into the ark?”
― Daniel Kahneman

148. “Dawes showed that marital stability is well predicted by a formula: frequency of lovemaking minus frequency of quarrels”
― Daniel Kahneman

149. “Their recommendation is that you should not put too much weight on regret; even if you have some, it will hurt less than you now think.”
― Daniel Kahneman

150. “In terms of noise, psychiatry is an extreme case.”
― Daniel Kahneman

151. “Judgment can therefore be described as measurement in which the instrument is a human mind.”
― Daniel Kahneman

152. “When the facts change, I change my mind. What do you do?”)”
― Daniel Kahneman

153. “Her favorite position is beside herself, and her favorite sport is jumping to conclusions.”
― Daniel Kahneman

154. “The testers found that training attention not only improved executive control; scores on nonverbal tests of intelligence also improved and the improvement was maintained for several months.”
― Daniel Kahneman

155. “Changing one’s mind about human nature is hard work, and changing one’s mind for the worse about oneself is even harder. Nisbett”
― Daniel Kahneman

156. “I don’t spend a lot of time taking polls around the world to tell me what I think is the right way to act. I’ve just got to know how I feel” (George W. Bush, November 2002).”
― Daniel Kahneman

157. “Rational or not, fear is painful and debilitating, and policy makers must endeavor to protect the public from fear, not only from real dangers.”
― Daniel Kahneman

158. “Laziness is built deep into our nature.”
― Daniel Kahneman

159. “Everything makes sense in hindsight.”
― Daniel Kahneman

160. “Searching for wisdom in historic events requires an act of faith—a belief in the existence of recurrent patterns waiting to be discovered.”
― Daniel Kahneman

161. “If the content of a screen saver on an irrelevant computer can affect your willingness to help strangers without your being aware of it, how free are you?”
― Daniel Kahneman

162. “Companies with pronounceable names do better than others for the first week after the stock is issued,”
― Daniel Kahneman

163. “It’s a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient.”
― Daniel Kahneman

164. “Rationality is logical coherence—reasonable or not.”
― Daniel Kahneman

165. “Changing one’s mind about human nature is hard work, and changing one’s mind for the worse about oneself is even harder.”
― Daniel Kahneman

166. “people who make judgments behave as if a true value exists, regardless of whether it does.”
― Daniel Kahneman

167. “The evidence of priming studies suggests that reminding people of their mortality increases the appeal of authoritarian ideas,”
― Daniel Kahneman

168. “cognition is embodied; you think with your body, not only with your brain.”
― Daniel Kahneman

169. “Considering how little we know, the confidence we have in our beliefs is preposterous—and it is also essential.”
― Daniel Kahneman

170. “When physicians are under time pressure, they are apparently more inclined to choose a quick-fix solution, despite its serious downsides.”
― Daniel Kahneman

171. “It is only a slight exaggeration to say that happiness is the experience of spending time with people you love and who love you.”
― Daniel Kahneman

172. “people form opinions and make choices that directly express their feelings and their basic tendency to approach or avoid, often without knowing that they are doing so. The”
― Daniel Kahneman

173. “We must be inclined to believe it because it has been repeated so often, but let’s think it through again.”
― Daniel Kahneman

174. “Flow neatly separates the two forms of effort: concentration on the task and the deliberate control of attention.”
― Daniel Kahneman

175. “Subjective confidence in a judgment is not a reasoned evaluation of the probability that this judgment is correct.”
― Daniel Kahneman

176. “Uncertainty and doubt are the domain of System 2.”
― Daniel Kahneman

177. “O fato central de nossa existência é que o tempo é o recurso finito supremo, mas o eu recordativo ignora essa realidade.”
― Daniel Kahneman

178. “The suppression of doubt contributes to overconfidence in a group where only supporters of the decision have a voice.”
― Daniel Kahneman

179. “…flow – a state that some artists experience in their creative moments and that many other people achieve when enthralled by a film, a book, or a crossword puzzle; interruptions are not welcome in any of these situations.”
― Daniel Kahneman

180. “The first lesson is that errors of prediction are inevitable because the world is unpredictable. The second is that high subjective confidence is not to be trusted as an indicator of accuracy (low confidence could be more informative).”
― Daniel Kahneman

181. “Another illustration of the role of fatigue among clinicians is the lower rate of appropriate handwashing during the end of hospital shifts. (Handwashing turns out to be noisy, too.)”
― Daniel Kahneman

182. “System 1 is gullible and biased to believe, System 2 is in charge of doubting and unbelieving, but System 2 is sometimes busy, and often lazy.”
― Daniel Kahneman

183. “if we want people to feel that they have been treated with respect and dignity, we might have to tolerate some noise.”
― Daniel Kahneman

184. “In areas that involve vague criteria and complex judgments, intrarater reliability, as it is called, can be poor.”
― Daniel Kahneman

185. “Richer and more realistic assumptions do not suffice to make a theory successful. Scientists”
― Daniel Kahneman

186. “the proper way to elicit information from a group is not by starting with a public discussion but by confidentially collecting each person’s judgment”
― Daniel Kahneman

187. “answer. Intuition is nothing more and nothing less than recognition.”
― Daniel Kahneman

188. “The halo effect and outcome bias combine to explain the extraordinary appeal of books that seek to draw operational morals from systematic examination of successful businesses.”
― Daniel Kahneman

189. “Imagine that we are a year into the future. We implemented the plan as it now exists. The outcome was a disaster. Please take 5 to 10 minutes to write a brief history of that disaster.”
― Daniel Kahneman

190. “Even in countries that have been targets of intensive terror campaigns, such as Israel, the weekly number of casualties almost never came close to the number of traffic deaths.”
― Daniel Kahneman

191. “it is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.”
― Daniel Kahneman

192. “many people are overconfident, prone to place too much faith in their intuitions”
― Daniel Kahneman

193. “It appears to be a feature of System 1 that cognitive ease is associated with good feelings.”
― Daniel Kahneman

194. “This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution”
― Daniel Kahneman

195. “These findings add to the growing evidence that good mood, intuition, creativity, gullibility, and increased reliance on System 1 form a cluster.”
― Daniel Kahneman

196. “results are shocking. More than 50% of students at Harvard, MIT, and Princeton gave the intuitive—incorrect—answer.”
― Daniel Kahneman

197. “People don’t choose between things, they choose between descriptions of things.”
― Daniel Kahneman

198. “optimism is highly valued, socially and in the market; people and firms reward the providers of dangerously misleading information more than they reward truth tellers. One”
― Daniel Kahneman

199. “Many parents have discovered, perhaps with some guilt, that they can read a story to a child while thinking of something else.”
― Daniel Kahneman

200. “there are periods in which competition, among experts and among organizations, creates powerful forces that favor a collective blindness to risk and uncertainty.”
― Daniel Kahneman

201. “The familiarity of one phrase in the statement sufficed to make the whole statement feel familiar, and therefore true.”
― Daniel Kahneman

202. “For some of our most important beliefs we have no evidence at all, except that people we love and trust hold these beliefs. Considering”
― Daniel Kahneman

203. “Cognitive ease is both a cause and a consequence of a pleasant feeling.”
― Daniel Kahneman

204. “The idea of old age had not come to their conscious awareness, but their actions had changed nevertheless. This remarkable priming phenomenon—the influencing of an action by the idea—is known as the ideomotor effect.”
― Daniel Kahneman

205. “your subjective experience consists largely of the story that your System 2 tells itself about what is going on.”
― Daniel Kahneman

206. “Most of this book is about the workings of System 1 and the mutual influences between it and System 2.”
― Daniel Kahneman

207. “students can solve much more difficult problems when they are not tempted to accept a superficially plausible answer that comes readily to mind. The ease with which they are satisfied enough to stop thinking is rather troubling.”
― Daniel Kahneman

208. “Burton Malkiel’s wonderful book A Random Walk Down Wall Street.”
― Daniel Kahneman

209. “spend”
― Daniel Kahneman

210. “Especially when the original critique is sharply worded, the reply and the rejoinder are often exercises in what I have called sarcasm for beginners and advanced sarcasm.”
― Daniel Kahneman

211. “More than 50% of students at Harvard, MIT, and Princeton gave the intuitive—incorrect—answer.”
― Daniel Kahneman

212. “She is a hedgehog. She has a theory that explains everything, and it gives her the illusion that she understands the world.”
― Daniel Kahneman

213. “living in a culture that surrounds us with reminders of money may shape our behavior and our attitudes in ways that we do not know about”
― Daniel Kahneman

214. “Those who avoid the sin of intellectual sloth could be called “engaged.”
― Daniel Kahneman

215. “They didn’t want more information that might spoil their story. WYSIATI.”
― Daniel Kahneman

216. “Indeed, the mere exposure effect is actually stronger for stimuli that the individual never consciously sees”
― Daniel Kahneman

217. “The bat-and-ball problem is our first encounter with an observation that will be a recurrent theme of this book: many people are overconfident, prone to place too much faith in their intuitions.”
― Daniel Kahneman

218. “reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
― Daniel Kahneman

219. “The media do not just shape what the public is interested in, but also are shaped by it.”
― Daniel Kahneman

220. “La inteligencia no es solo la capacidad de razonar; es también la capacidad de encontrar material relevante en la memoria y enfocar la atención cuando se necesita.”
― Daniel Kahneman

221. “It is often the case that when you broaden the frame, you reach more reasonable decisions.”
― Daniel Kahneman

222. “people who are simultaneously challenged by a demanding cognitive task and by a temptation are more likely to yield to the temptation.”
― Daniel Kahneman

223. “people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.”
― Daniel Kahneman

224.“We have in our head a remarkably powerful computer, not vast by conventional hardware standards, but able to represent the structure of our world by various types of associative links in a vast network of various types of ideas.”
― Daniel Kahneman

225. “Highly skilled people are less noisy, and they also show less bias.”
― Daniel Kahneman

226. “Beatty e eu trabalhamos juntos durante apenas um ano, mas nossa colaboração teve grande efeito em nossas carreiras subsequentes.”
― Daniel Kahneman

227. “but statistics requires thinking about many things at once, which is something that System 1 is not designed to do.”
― Daniel Kahneman

228. “the mystery of knowing without knowing is not a distinctive feature of intuition; it is the norm of mental life.”
― Daniel Kahneman

229. “System 2 is sometimes busy, and often lazy. Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.”
― Daniel Kahneman

230. “The only difference between the two groups was that the students conceded that they were influenced by the anchor, while the professionals denied that influence.”
― Daniel Kahneman

231. “The errors of a theory are rarely found in what it asserts explicitly; they hide in what it ignores or tacitly assumes.”
― Daniel Kahneman

232. “The psychologist Mihaly Csikszentmihalyi (pronounced six-cent-mihaly) has done”
― Daniel Kahneman

233. “If you want to deter misconduct, you should tolerate some noise.”
― Daniel Kahneman

234. “Many facts of the world are due to chance, including accidents of sampling. Causal explanations of chance events are inevitably wrong.”
― Daniel Kahneman

234. “If you care about being thought credible and intelligent, do not use complex language where simpler language will do. My”
― Daniel Kahneman

235. “The word fallacy is used, in general, when people fail to apply a logical rule that is obviously relevant.”
― Daniel Kahneman

236. “When experts and the public disagree on their priorities, he says, “Each side must respect the insights and intelligence of the other.”
― Daniel Kahneman

237. “traffic deaths.”
― Daniel Kahneman

238. “Overconfidence is fed by the illusory certainty of hindsigh”
― Daniel Kahneman

239. “puzzling limitation of our mind: our excessive confidence in what we believe we know, and our apparent inability to acknowledge the full extent of our ignorance and the uncertainty of the world we live in. We”
― Daniel Kahneman

240. “Nothing in life is quite as important as you think it is while you are thinking about it.”
― Daniel Kahneman

241. “when people believe a conclusion is true, they are also very likely to believe arguments that appear to support it,”
― Daniel Kahneman

242. “You can see why the common admonition to “act calm and kind regardless of how you feel” is very good advice: you are likely to be rewarded by actually feeling calm and”
― Daniel Kahneman

243. “This start-up looks as if it could not fail, but the base rate of success in the industry is extremely low. How do we know this case is different?”
― Daniel Kahneman

244. “social influences create significant noise across groups.”
― Daniel Kahneman

245. “individuals feel relieved of responsibility when they know that others have heard the same request for help.”
― Daniel Kahneman

246. “Recognize the signs that you are in a cognitive minefield, slow down, and ask for reinforcement of system 2.”
― Daniel Kahneman

247. “your beliefs should be constrained by the logic of probability.”
― Daniel Kahneman

248. “System 1 has more influence on behavior when System 2 is busy,”
― Daniel Kahneman

249. “You have now been introduced to that stranger in you, which may be in control of much of what you do, although you rarely have a glimpse of it.”
― Daniel Kahneman

250. “people tend to be risk averse in the domain of gains and risk seeking in the domain of losses.”
― Daniel Kahneman

251. “you dispose of a limited budget of attention that you can allocate to activities, and if you try to go beyond your budget, you will fail.”
― Daniel Kahneman

252. “An impressive series of studies by Thomas Åstebro sheds light on what happens when optimists receive bad news.”
― Daniel Kahneman

253. “Our understanding of cognitive ease and associative coherence locates subjective confidence firmly in System 1.”
― Daniel Kahneman

254. “When you say ‘quite clever,’ which reference group do you have in mind?”
― Daniel Kahneman

255. “Words that you have seen before become easier to see again”
― Daniel Kahneman

256. “the accurate intuitions of experts are better explained by the effects of prolonged practice than by heuristics.”
― Daniel Kahneman

257. “The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics”
― Daniel Kahneman

258. “The thought of accepting the large sure loss is too painful, and the hope of complete relief too enticing, to make the sensible decision that it is time to cut one’s losses.”
― Daniel Kahneman

259. “bazaar shoppers who wear dark glasses in order to hide their level of interest from merchants.”
― Daniel Kahneman

260. “the children who had shown more self-control as four-year-olds had substantially higher scores on tests of intelligence.”
― Daniel Kahneman

261. “recurrent theme of this book: many people are overconfident, prone to place too much faith in their intuitions.”
― Daniel Kahneman

262. “When predictability is poor—which it is in most of the studies reviewed by Meehl and his followers—inconsistency is destructive of any predictive validity.”
― Daniel Kahneman

263. “The reliance on flawed explanations is perhaps inevitable, if the alternative is to give up on understanding our world.”
― Daniel Kahneman

264. “In the unlikely event of this book being made into a film, System 2 would be a supporting character who believes herself to be the hero.”
― Daniel Kahneman

265. “The emotional tail wags the rational dog.” The affect heuristic simplifies our lives by creating a world that is much tidier than reality.”
― Daniel Kahneman

266. “The photographer does not view the scene as a moment to be savored but as a future memory to be designed. Pictures”
― Daniel Kahneman

267. “training attention not only improved executive control; scores on nonverbal tests of intelligence also improved and the improvement was maintained for several months.”
― Daniel Kahneman

268. “Much of the discussion in this book is about biases of intuition.”
― Daniel Kahneman

269. “A lot happened to you during the last second or two.”
― Daniel Kahneman

270. “the proper way to elicit information from a group is not by starting with a public discussion but by confidentially collecting each person’s judgment.”
― Daniel Kahneman

271. “the idea that our minds are susceptible to systematic errors is now generally accepted.”
― Daniel Kahneman

272. “the following two statements mean exactly the same thing: Large samples are more precise than small samples. Small samples yield extreme results more often than large samples do.”
― Daniel Kahneman

273. “The agent of economic theory is rational, selfish, and his tastes do not change.”
― Daniel Kahneman

274. “Analysis of thousands of sequences of shots led to a disappointing conclusion: there is no such thing as a hot hand in professional basketball, either in shooting from the field or scoring from the foul line.”
― Daniel Kahneman

275. “Pain and noise are biologically set to be signals that attract attention, and depression involves a self-reinforcing cycle of miserable thoughts. There is therefore no adaptation to these conditions.”
― Daniel Kahneman

276. “System 1 constructed a story, and his System 2 believed it. It happens to all of us.”
― Daniel Kahneman

277. “suppression of doubt contributes to overconfidence in a group where only supporters of the decision have a voice. The main virtue of the premortem is that it legitimizes doubts.”
― Daniel Kahneman

278. “The world in our heads is not a precise replica of reality;”
― Daniel Kahneman

279. “To a psychologist, it is self-evident that people are neither fully rational nor completely selfish, and that their tastes are anything but stable.”
― Daniel Kahneman

280. “I found in the collaboration was that Amos frequently saw the point of my vague ideas much more clearly than I did.”
― Daniel Kahneman

281. “policy is ultimately about people, what they want and what is best for them.”
― Daniel Kahneman

282. “They added a cheap gift to the expensive product, and made the whole deal less attractive. Less is more in this case.”
― Daniel Kahneman

283. “Can your System 1 distinguish degrees of belief? The principle of WYSIATI suggests that it cannot.”
― Daniel Kahneman

284. “Close your eyes.”
― Daniel Kahneman

285. “Belief in the Law of Small Numbers.”
― Daniel Kahneman